Your vacation rental deserves a brand guests love. You deserve an army that never sleeps.
Short-term rental automation.
Built by an owner, for operators.
The Night Shift Studio helps vacation rental owners, property managers, and Airbnb co-hosts across the United States automate guest messaging, turnover coordination, follow-ups, and reporting. Start with the $250 Hidden-Value Audit to find the repetitive work and recurring costs holding your rental operation back.
Automation is the engine. Your brand creates the Lexus experience.
Toyota makes both the Toyota Camry and the Lexus ES. Comparable hybrid versions use similar 2.5-liter engines—but the Lexus experience is built around that engine: the cabin, materials, comfort and service. People pay for how it feels to own and experience the car, not simply for an engine that runs well. AI is your business’s engine. Your brand is the story, care and guest experience you build around it. We connect both so efficient operations support a stay guests choose, remember and return to.
See how it connects to Your Growth Fly Wheel →
AI should make the operation quieter — and the experience more memorable.
In this short conversation with Josh Elledge, Marco explains how Pier Walk uses AI to handle routine questions, preserve human judgment, and make more room for the stories guests remember.
- Automation that gives STR owners and co-hosts back attention for guests.
- A guest guidebook that carries the property story, not just FAQs.
- Operations built backward from the experience worth paying for.
When every competitor has the same AI efficiency, that edge becomes the new baseline. In an AI-saturated future, the strongest margins will belong to the owners whose brand experience is their greatest, most scarce asset.
An offer designed to remove almost every reason to say no.
Start with the $250 Hidden-Value Audit. If it cannot identify $2,500 in credible annual value or ten hours of avoidable monthly work, the audit fee is refunded.
The audit becomes free.
Hire The Night Shift Studio within 14 days and every dollar of the $250 fee is credited to your sprint.
You never pay for what didn't pass.
We define "done" first. You hold 50% until the agreed workflows pass — and if they don't, I keep working at no charge, or you keep the finished work and owe nothing further.
Recover capacity. Improve NOI. Build equity.
For STR owners, better operations can support net operating income (NOI) and property equity. For property managers and co-hosts, the focus is stronger operating margins and more capacity to serve owners and guests.
Automate the repetitive
Streamline guest FAQs, turnover coordination, and reporting.
Improve rental NOI
Track recurring cost savings after automation expenses.
Improve the guest stay
Put recovered time into a stay guests remember.
Grow direct demand
Give guests reasons to return and book direct.
Support owner equity
Sustained NOI may support income-based property value.
Automate the repetitive
Streamline guest FAQs, turnover coordination, and reporting.
Improve rental NOI
Track recurring cost savings after automation expenses.
Improve the guest stay
Put recovered time into a stay guests remember.
Grow direct demand
Give guests reasons to return and book direct.
Support owner equity
Sustained NOI may support income-based property value.
Stronger NOI can mean more than monthly cash flow.
Net operating income is rental operating income minus operating expenses, before debt service and income taxes. Where an income-based valuation applies, sustained additional NOI can support property value — and owner equity if debt stays unchanged. Hours saved count toward NOI only when they produce a documented financial improvement, net of automation costs.
Find the margin. Prove it. Then compound it.
The audit is diagnostic, not a disguised sales call. You keep the roadmap whether or not we work together.
Hidden-Value Audit
A 60-minute STR operator audit of your listing or website, guest journey, messaging, property-management software, and operating friction — with three ranked automation recommendations and a recorded "Fix, Automate, Replace or Ignore" walkthrough.
3-Automation Sprint
Eight focused hours to build, test, and document up to three STR automations — guest messaging, turnover coordination, booking follow-up, or owner reporting.
Fractional AI Ops Partner
Ongoing automation prioritization, implementation oversight, monitoring, and repair for your vacation rental portfolio — without hiring a full technical team.
I personally design and test each workflow, so I accept no more than two implementation clients at a time. Founding clients receive the full audit credit, 30 days of defect correction, one additional workflow optimization, pricing locked for six months, and a personalized before-and-after operating map. No fake countdown.
STR automation services — with working proof.
Built and tested inside Pier Walk, Marco Cepeda’s 20-unit vacation rental operation. Adapted to the workflows of short-term rental owners, property managers, and Airbnb co-hosts nationwide.
01Layer 01 · KnowledgeChat with the real AI concierge — any languageVacation Rental Guidebook & AI Guest Concierge
Turn property instructions, check-in details, local recommendations, and guest FAQs into a branded AI guidebook. Give guests useful answers around the clock and reduce repeated questions for owners, property managers, and co-hosts.
Try it live ↗
02Layer 02 · CaptureBranded guest WiFi · Direct-booking follow-upGuest WiFi & Direct-Booking Follow-Up
Use a branded guest WiFi portal to invite opt-in contact details, connect guest relationships to your CRM, and automate relevant follow-up for repeat stays and direct bookings.
Enlarge the WiFi portal ↗
03Layer 03 · Automate1 of 3 — the same brain powers SMS and voiceSTR Workflow Audit & Automation
Find friction across guest communications, turnovers, follow-ups, and owner reporting. Start with the Hidden-Value Audit, then scope up to three workflows in an Automation Sprint — built around your rental operation and existing tools.
Enlarge the working automation ↗
04Layer 04 · BrandFull cinematic spot with narration · 0:30Vacation Rental Brand Storytelling
Give prospective guests a reason to choose your property beyond price. Cinematic brand storytelling brings your vacation rental’s character, setting, and guest experience to life for your website and marketing.
Watch the 30-second spot ↗
Marco Cepeda · STR operator & automation builder
Marco Cepeda runs Pier Walk on Deerfield Beach, a 20-unit vacation rental property whose pricing, guest messaging, and marketing run on a custom AI system he built himself.
After nearly burning out doing it all by hand, he rebuilt the operation as a stack of AI agents that quietly handle the repetitive work overnight. The Night Shift Studio brings that operating experience — and the branding and storytelling that make a property stand out — to short-term rental operators without an enterprise budget or a technical team.
Through The Night Shift Studio, Marco helps STR and Airbnb property owners, vacation rental property managers, and co-hosts across the United States automate their operations. Through The Deerfield AI Night School, he teaches practical AI to local business owners across industries in Deerfield Beach and the surrounding South Florida area.
- Short-term rental automation for owners, managers, and co-hosts
- Reducing Airbnb owner and co-host workload
- Connecting rental operating improvements to NOI and owner equity
- Turning guests into direct relationships
- Building an AI stack as a non-technical founder
- Listen to Marco on Into the Airbnb ↗
The Deerfield AI Night School
"A rising tide lifts all boats."John F. Kennedy · 1963
Practical AI for local business owners. Bring a real problem to class. Let's all help you build a working solution together.
For Deerfield Beach and the greater area, including Boca Raton and Pompano Beach. All industries welcome. Join our free Facebook community for practical lessons, business questions, and shared learning. Sponsored by The Night Shift Studio.
Join Night School on Facebook →
Your next useful move costs $250.
And if you implement within 14 days, the entire audit fee becomes a credit.
Request the audit →